The festival will be held on Lim Hill where the Lim Pagoda is located. The pagoda is dedicated to Hieu Trung Hau, who invented Quan Ho.

After Quan Ho was recognized by UNESCO in September 2009, a 6-year strategy was adopted for preserving this art form.

To implement the strategy, the Ministry of Culture, Sports and Tourism, the Music Academy, and the departments of Culture, Sports and Tourism of Bac Ninh and Bac Giang provinces have joined hands to help the local communities compile lists of love duets, ancient and contemporary, as well as lists of love duet singers, musicians and song writers.

Lim Hill, where Quan Ho is performed during the festival, will be developed into a Quan Ho Cultural Centre with an area reserved for performances.

State agencies have also set out to help local Quan Ho singers establish an association and restore worship songs, once featured at the Viem Xa village festival.