The event, co-organised by the Ministry of Culture, Sports and Tourism and the Phu Yen provincial People’s Committee, was under the framework of National Tourism Year 2011.

Participants at the conference focused their discussions on preserving cultural values and developing new tourism products. They emphasised the need to create a close link between Vietnam’s south-central provinces and neighbouring localities in Laos and Cambodia.

Delegates also highlighted the cultural identity of the south-central region which should be explored more effectively to boost tourism development.