More than 30 coffee businesses provided ten tonnes of free filter and instant coffee. Dac Lak province transported more than 60 coffee trees and ten tonnes of basalt soil to Hanoi and Ho Chi Minh City to create farms so that coffee connoisseurs could enjoy coffee while seeing central highlanders perform farming techniques.

Coming to the event, Hanoians not only enjoyed coffee but also discovered the distinctive cultural identities of central highlanders through models of long houses, Cong Chieng (Gongs), the T’rung musical instrument and elephant tourism. For Ho Chi Minh City people, they joined the event to understand of the processing know-how and taste different kinds of coffee, especially new products. If Hanoi attracted more than 100,000 people to the event, the figure in Ho Chi Minh City was three to fourth times higher.

The coffee culture week left a deep impression on people in Hanoi and Ho Chi Minh City, offering them new insights into coffee culture and farming technique by central highlanders. It helped improve social awareness of the role of coffee and sparked interest among coffee connoisseurs to support the industry, as well as providing opportunities for businesses and producers to promote their trademarks. Hopefully following the event, Vietnamese coffee will not only be increasingly consumed on the domestic market but its global profile will also be raised. 

During the event, the Vietnamese coffee sector broke two records: the country’s largest coffee gate (7m high and 26m wide) and the world’s biggest coffee cup containing nearly one tonne of instant coffee. The Bien Hoa Coffee Joint Stock Company (Vinacafe), the owner of the giant cup, said that it has completed necessary procedures for recognition of the cup as a world record in the Guinness Book of World Records.

At the closing ceremony in Ho Chi Minh City, the Vietnam Coffee and Cocoa Association (Vicofa) presented 50 insignia “for the cause of Vietnamese coffee” to 50 businesses who have made significant contributions to the development of the industry. The Dak Lak provincial People’s Committee also presented certificates of merit to individuals and organizations who contributed to the success of the Coffee Culture Week.