While YouTube has an overwhelming market share of video ads in Vietnam, Facebook and TikTok are trying to get a piece of the action.
In a bid to create a healthy networking atmosphere in the country, the Ministry of Information and Communications (MIC) has completed a code of conduct on social networks for internet service providers and users, said Minister Nguyen Manh Hung.
Like many urban Vietnamese women, Nguyen Thu Trang never lets her smartphone out of reach. The first thing she does every morning is checking Facebook on her phone to see what her friends are up to and what items are for sale.
The Vietnamese online ad market has been growing fast with an annual growth rate of 100%, according to Nguyen Anh Tuan, managing director of Adtima ad firm.