Vietnamese consumers have great demand for snacks and beer, according to a newly-released report by the global marketing research firm Nielsen.
Up to 33% of Vietnamese buyers are open to considering an electric vehicle (EV) as their next car, demonstrating the country’s strong potential to speed up the electrification of automobiles.
Thousands of Vietnamese consumers have joined in a class-action lawsuit against Apple Inc., accusing the US tech company of intentionally slowing their iPhones without consent.
While online shopping platforms extend themselves to ensure they have adequate infrastructure to meet rising demand by Vietnamese consumers, they are still failing to satisfy when it comes to shipping, which is mostly done by third parties.
Vietnam led the Asia Pacific region’s most generous market, with 78.5% of consumers giving to charities.
No longer a new or luxurious concept, hi-tech and high-quality agricultural products are now a must for modern Vietnamese consumers.
Vietnam is home to a growing number of tech-savvy “connected consumers” that global corporations will increasingly seek to court, according to a study conducted by Nielsen in cooperation with Demand Institute.
Anyone can place healthcare ads on Google without having to prove their product or service quality.
More and more people in Vietnam have favored imported fruits over domestic ones due to the assumption that foreign products are better in terms of quality and safety.
Vietnamese consumers are the most socially-conscious in Asia-Pacific according to the Corporate Sustainability Report from Nielsen released on April 26.
Thien Ngoc Minh Uy, infamous for duping Vietnamese consumers into joining its multi-level marketing network, has requested to stop operating as a pyramid firm, raising doubt whether they really want to withdraw from the lucrative business.
About four out of five Vietnamese consumers are willing to spend more on food produced from materials labelled safe and environmentally friendly, according to a survey conducted by Nielsen Vietnam.
VOV.VN -Hanoi Supermarket Association chair Vu Vinh Phu told stakeholders at a recent business conference that Vietnamese consumers have lost confidence in home grown fresh fruit and vegetables.
Vietnamese consumer firms will continue to be in the spotlight of foreign investors in 2017 given their robust growth potential.
Vietnamese online shoppers spend significantly more on overseas purchases than they do domestically as they believe international e-commerce platforms offer better products and service quality, a new report has said.
The most typical reaction of Vietnamese consumers when their rights are violated is to keep silent, a Ministry of Industry and Trade-backed survey has found.
Nearly 250 Vietnamese businesses have decided to work with each other to bring high-quality products to Vietnamese consumers, a move that will help them compete with foreign goods flooding the home market.
More than two thirds of consumers in Vietnam or 69% believe local brands are most attuned to their personal needs and tastes, according to a report recently released by global measurement company Nielsen.
Many Vietnamese customers have been increasingly worried about the safety of baby powder made by Johnson & Johnson (J&J) following a recent court ruling holding the company responsible for the cancer death of a woman in the United States.
Vietnam’s food market is at its busiest ever, as investors are pouring into the industry on the back of local people’s increasing demands for food and beverages.