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Programme promoting consumption of Vietnamese goods launched

Programme promoting consumption of Vietnamese goods launched

The “Vietnamese Goods Identification - Proud of Vietnamese Goods” programme 2018 will enter a new period of development, with focus on promoting connectivity between producers and distributors for product and market growth.

Vietnamese consumers spend less on FMCG

Vietnamese consumers spend less on FMCG

Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.

Strange fruits attract Vietnamese consumers

Strange fruits attract Vietnamese consumers

VOV.VN - Strange fruits being sold in Vietnam’s market such as snow white strawbery, finger lime, red delicious apple and many others are attracting domestic consumers.

Shipping falls behind booming online shopping in Vietnam

Shipping falls behind booming online shopping in Vietnam

While online shopping platforms extend themselves to ensure they have adequate infrastructure to meet rising demand by Vietnamese consumers, they are still failing to satisfy when it comes to shipping, which is mostly done by third parties.

Vietnamese consumers increasingly tech-savvy: Nielsen

Vietnamese consumers increasingly tech-savvy: Nielsen

Vietnam is home to a growing number of tech-savvy “connected consumers” that global corporations will increasingly seek to court, according to a study conducted by Nielsen in cooperation with Demand Institute.