The project aims to create confidence among Thai and international tourists in the country’s hygienic and health measures that have been taken in order to reduce risks from the spread of the coronavirus disease 2019 (COVID 19).
Tourism-related entrepreneurs, such as restaurant, tour, and hotel operators, as well as souvenir shop owners, interested in taking part in the project must operate in compliance with the SHA standards. They may register to obtain the SHA certificate free of charge at www.tourismthailand.org/thailandsha.
The Tourism Authority of Thailand will supervise the issuance of the SHA certificate, which will have a validity period of two years. The registered entrepreneurs who are found unable to maintain the SHA standards will be told to improve their safety and health administration in the first stage. If they still violate the standards, their SHA certificate will be revoked.
Deputy Prime Minister and Public Health Minister Anutin Charnvirakul said that the Ministry of Public Health was pleased to give cooperation in restoring confidence in the Thai tourism industry, so that Thailand would be able to maintain its status as one of the leading countries in terms of tourism.
Minister of Tourism and Sports Phiphat Ratchakitprakan said that the tourism industry has been adversely affected by the COVID-19 infection, so it needs to adjust significantly for sustainability in the future. Tourism operators must also prepare to improve their operations, as well as products and services, in line with the "new normal” practices.