The guidebook includes illustrations of dos and don’ts. It encourages tourists to respect local traditions, behave in a civilized manner, protect historical relics, support the disabled, elderly, pregnant women and children, and to queue up when using public services or joining activities at public places.
Thua Thien –Hue houses Hue city, which was the imperial capital of Vietnam for hundreds of years. Hue is home to five heritages recognised by UNESCO, namely the Hue ancient citadel relic complex – a World Cultural Heritage site; Nha Nhac (Hue royal court music) – an intangible cultural heritage item; Nguyen Dynasty’s wood blocks – a documentary heritage item; Nguyen Dynasty’s Chau ban (royal administrative documents) – part of the Asia-Pacific Register of UNESCO’s Memory of the World Programme; and literature on Hue royal architecture - a documentary heritage.
In 2017, the total number of tourists to Hue rose 16% to 3.8 million, contributing to the local tourism revenue of over VND320 billion (US$14 million).
In 2018, the provincial tourism sector hopes to welcome between 4-4.2 million visitors, of which foreigners make up of 40-45%, up 10% and 12% from 2017, respectively, generating VND4-4.2 trillion (US$176 million-184.8 million).