|My Son relic site
The strong earnings can be attributed to improvements made in the local overall service quality and increased diversification in terms of tourism products.
Most notably, the number of visitors staying in the province in the reviewed period reached over 2,854, including 1,328 foreign arrivals, up 7 per cent.
The total visitor numbers surged by 14.5 per cent to nearly 2,575 against the same period last year, including 1,492 foreign arrivals. Tourism revenue in the reviewed period soared by roughly 18 per cent to over VND 4,400 billion, with social income from tourism activities estimated to be VND10,340 billion.
Furthermore, the quality of accommodation facilities has improved dramatically as Quang Nam is home to over 1,000 accommodation establishments with more than 15,000 rooms, an 8.7 per cent increase.
The number of international standard hotels grew by 2.4 per cent to 128 with nearly 8,000 rooms, of which seven are five-star hotels, 23 four-star hotels, 20 three-star hotels, 38 two-star hotels, and 40 one-star hotels.
This year, Quang Nam province is set to celebrate 20 years since Hoi An Ancient Town and the My Son Sanctuary were recognised as World Cultural Heritage sites by UNESCO, in addition to the 10-year anniversary of Cu Lao Cham being named a World Biosphere Reserve.
As a result, the province has organised a range of cultural, sporting, and tourism activities, apart from attractive programs aimed at entertaining tourists.