Binh Thuan has attracted more than 2.3 million visitors so far this year, a 7.4% increase over last year, including 258,200 foreigners.
According to an official report from province authorities this week, Chinese tourists accounted for 20% followed by Russians at 16.5%.
Other visitors came from the Republic of Korea, the UK, the US, France, Australia, Germany, the Netherlands, Canada and others.
Revenues from tourism topped VND4.2 trillion (US$193 million), an 18.5% increase.
Tran Van Binh, deputy chairman of the Binh Thuan Tourism Association, said Chinese tourists stay in all categories of hotels, from unranked to five-star.
“They also visit Mui Ne during weekdays instead of only on weekends like most local tourists. That is good for the province’s tourism.”
But many Chinese came to the province for sightseeing rather than relaxing on the beach, he said.
“Many of them visited Mui Ne for the first time and it is important to make them return.”
The Binh Thuan Department of Culture, Sports and Tourism has announced plans to organize many tourism activities in the second half of this year when it also celebrates the 20th anniversary of Binh Thuan Tourism Day.
The province is also applying for recognition of Ham Tien - Mui Ne as one of Vietnam’s key tourist destinations.
Vietnam welcomed more than 593,500 international visitors in July, a 12% increase over June.
But the number of international visitors so far this year has reduced to 4.4 million, a 9.4% drop from last year.