The plan is being initiated through the participation of 57 serviced accommodation businesses, 36 food and beverage service firms, 25 tourism areas, and 22 tourism agencies that are based within the region.
At present, all of them have pledged to offer discounts of between 10% and 50% on service prices.
Trinh Cong Vinh, chairman of the Bac Lieu Tourism Association, said the province would also be reducing the entrance fees on 12 tourism areas by 10% to 20%. Moreover, the province is also working on the development of agricultural tourism in the districts of Phuoc Long and Hong Dan.
Simultaneously, An Giang province has finalised its upgrade of both the landscape and facilities at the Tra Su cajuput forest, a move that is anticipated to serve to attract additional numbers of cranes and other birds, whilst increasing the interest of visitors in the site.
This comes after Tra Su had been recognised as the nation’s most beautiful forest earlier in the year by the Vietnam Records Organisation, with the site also featuring the longest bamboo bridge in the country.
Vietravel, one of the nation’s leading tourism agencies, is currently outlining a new tour to link provinces and cities in the region, including Can Tho, Soc Trang, Bac Lieu, and Ca Mau.
Le Dinh Minh Thy, director of Vietravel's Can Tho and Southwest region, stated that the new tour has been widely welcomed by consumers, who love participating in day-long tours as a way of discovering the Mekong region.
Hiep, chairman of the Mekong Tourism Association, has moved to incentivise tourism businesses and organisations throughout the region in an effort to step up co-operation with Ho Chi Minh City to develop a fully developed tourism plan.
According to provinces and cities located in the Mekong Delta, the number of arrivals in the region during the first four months of the year endured a drop of 41.6% from last year, whilst revenue plummeted by 42%.