The province’s tourism revenue for last year reached an estimated VND17.3 trillion, up 33%. Total visitor numbers in the locality rose to more than 5.4 million (up over 20%) including 2.03 million foreign visitors (up nearly 70%).
Chinese and Russian visitors led the way in numbers of foreign tourists in Khanh Hoa last year. However, the numbers of tourists from the US, Australia, Canada, and Europe fell by 15-30% in 2017.
The provincial department of tourism attributed the drop to the poor transport infrastructure and frequent occurrence of traffic congestion on the coastal road of Tran Phu, which brings visitors to many luxury hotels and tourist attractions in southern and northern Nha Trang City.
The provincial People’s Committee has asked relevant agencies to strengthen management over the services provided by travel operators, boost tourism promotion activities in potential markets such as the Republic of Korea and Japan, and devise solutions to entice traditional visitors from European nations.
Greater attention should be given to improving the quality of tourism products, developing satellite tourism areas to reduce the visitor overload situation in Nha Trang, and training highly qualified human resources, the committee said.