Over the past three days, the Hue Relics Complex has welcomed over 62,000 holiday-makers, including 8,700 foreigners, earning a total of VND3.8 billion in revenue.
Notably, the hotel occupancy rate in Hue city alone reached 95%, with some high-end hotels fully booked.
The provincial tourism sector has teamed up with travel operators to launch promotions to attract visitors.
Promotional programmes offering 20% discounts on tickets to local relic sites and 50% for Nha Nhac (Royal Music) performances have been a tremendous success.
Visitors especially favour the preferential discounts on rooms and meals featuring traditional Hue dishes.
Also proving to be popular is a tour of the region via “The Central Vietnam Heritage Road” and visits to the Tam Giang lagoon to dine on the traditional cuisine.