The move comes as part of efforts to restore the local and then international tourism markets. With the reopening of cultural spots and tourist sites, Hanoi is striving to welcome between 10 to 11 million domestic tourists during the last months of the year.
The capital city has gradually lifted travel restrictions and restored socio-economic activities following efforts to properly contain the novel coronavirus. A number of shops, street businesses and some non-essential services have been granted permission to open as normally.
Hanoi signed a US$4 million tourism promotion deal with CNN in a bid to popularize the capital’s image on social media and the popular cable news network during the 2019 to 2024 period.
According to the promotion scheme, Hanoi will continue to promote tourism activities on the Internet, globally known foreign television networks, smartphone applications, and through social media applications. The capital will also move to gradually develop information technology application systems used by the state management on tourism while also implementing smart tourism systems.
The Hanoi mayor asked relevant agencies to build and implement marketing schemes, while improving the promotion of products and tourism destinations, thereby gaining traction for a new brand identity for popular sites throughout the capital.
Activities will also be implemented to promote many of the country’s key tourism markets, with a focus placed on Hanoi in particular, at major tourism fairs in Japan, Europe, North America, and Southeast Asia
The capital will also utilise new marketing methods to attract tourists, who travel to the city for MICE, a tourism model that combines meetings, incentives, conferences, and exhibitions.