In 2016, the tourism sector played an important role in the capital city’s economic development. The number of tourist arrivals to Hanoi increased significantly.
The city welcomed more than 21.8 million visitors, including over 4 million foreigners, up 11% and 23% respectively. Hanoi was also selected among the world’s cheapest holiday destinations by international travel magazines.
The results were attributed to diverse effective measures taken by the sector. The Hanoi Tourism Department has organized a number of impressive events in the country such as Vietnam International Travel Mart (VITM), a ‘Memory of Hanoi’ program, a traditional craft village festival, and Hanoi Ao Dai festival. It has attended and conducted tourism promotion activities at international travel fairs in China, Japan, France, and the UK. It has also coordinated with CNN to promote Hanoi images on the world renowned TV channel.
This year, Hanoi will continue to improve the quality of tourism services and conduct new tours to attract more visitors and obtain VND66.611 trillion from tourism revenue.