|At the festival last year (Photo: www.visithcmc.vn)
The event will be held simultaneously with an international food festival at Le Van Tam Park in District 1, said Deputy Director of the HCM City Tourism Association Tran Ngoc Dong Quan.
They are hoped to attract more visitors and affirm the city’s image as an “Attractive - Friendly - Safe Destination”.
The tourism festival will feature more than 150 pavilions of businesses from 50 cities and provinces nationwide and for the first time will promote tours linking HCM City with the Mekong Delta and other localities in the south.
To bolster domestic travel, promotions and discounts of 30% on various tourism products will be available.
HCM City welcomed 1.3 million foreigners and 8.1 million Vietnamese holidaymakers in the first half of this year, year-on-year declines of 69.3% and 50.9%, respectively, due to the COVID-19 pandemic.
Total revenue from tourism products and services was more than VND34 trillion (US$1.46 billion), down 49.6% against the same period last year.