The purpose of the conference was to educate local Vietnamese businesses on the use of cloud computing and e-services in digital marketing, said Nguyen Khoa My, a public relations officer for Coca Cola.
Whether it’s retail, farming, manufacturing or wholesale, marketing through social media has become an important way for small businesses to connect directly, and quickly, with their customers.
This knowledge along with the ability to apply it in everyday business situations will afford local companies more opportunities to become better, stronger, and more competitive business managers.
Kevin O'Kane of Google in turn noted that using social media, websites, is just a great way for a company to get its story, it’s narrative, into the public’s hands, and that’s imperative nowadays for local companies.
Staying up to date on the most recent technologies, tools, and trends helps professionals remain competitive in their field, noted Mr O'Kane.