MBV boasts the largest display area at VMS 2015, 780 square meters, or 150 square meters larger than last year. The theme of its booth and display lineup is “Modern luxury in motion”.
For the first time, MBV has brought the world-class “Silver flow” booth design to an automobile show in Vietnam. Automotive enthusiasts can find this in line with other Mercedes-Benz booths at famous international motor shows.
The ‘in motion’ factor is also expressed via exclusive performances including Arabesque dancing and aerial catwalk. Furthermore, an additional 200-square-meter area outside, called “Proven Exclusivity”, is promised to bring approachable pre-owned vehicles much closer to MBV customers.
“With the ‘Silver Flow’ booth design and an impressive lineup, we bring an international motor show experience to visitors and customers in Vietnam,” said Dirk Adelmann, managing director of Mercedes-Benz Passenger Cars.
VMS 2015 features 12 cars at Mercedes-Benz booth and eight cars in the Proven Exclusivity, with 10 of them new to the domestic market.
Especially, MBV looks to further strengthen its SUV market presence by introducing four new models. The new GLE and GLE Coupé are the highlight products of the show, while the G 500 Edition 35 and the GLA 250 4MATIC Edition 1 are expected to draw the attention of visitors owing to their exclusiveness.
To celebrate the 20th anniversary, MBV introduces the E 250 AMG Edition 20 with only 20 units. This exclusive variant comes with the sophisticated Hyacinth Red paint, ‘Edition 20’ badge on front wings, illuminated star and carbon-fiber spoiler/mirrors.
The C-Class is the superior car in its segment in both sales and specifications but customers still ask for a stronger and faster C-Class. That is why MBV comes up with two answers: the AMG C 63 S Edition 1 for extreme performance, and the much more approachable option, the C 300 AMG.
Sharing the same efficient yet powerful engine from the C 300 AMG is the SLK 300. With the support from the 9G-TRONIC transmission and its light-weight nature, the SLK 300 remains pure driving experience and high-performance with lower fuel consumption.
The “Best Driver’s Car 2015” of the prestigious Motor Trend magazine, the AMG GT S, is the magnet of all speed enthusiasts and petrol-heads at VMS 2015. On the other extreme, the V 220 CDI attracts families who need spacious interior for their outside activities. This premium MPV is also suited for business solutions like hotel shuttle or SME chauffeur.
Last but not least, “A-volutioners” can satisfy themselves by the untamed and trendy AMG CLA 45 4MATIC OrangeArt Edition.
At the beginning of this year, MBV promised to achieve higher customer satisfaction by applying state-of-the-art automotive technologies on its lineup. It has walked the talk with the Multibeam LED on the CLS 500 4MATIC and the Magic Body Control on the Maybach S 600.
At VMS 2015, the 9G-TRONIC transmission is equipped for the SLK 300, the GLE 400 4MATIC Coupé & GLE 450 AMG 4MATIC Coupé as standard. 9G-TRONIC is the world’s first nine-speed automatic transmission in the premium segment to feature a hydrodynamic torque converter. Its high efficiency helps to reduce fuel consumption by up to 6.5 %.
Besides, the transmission provides a completely higher level of comfort and dynamism right at low-revs. The shifting process is almost imperceptible gear changes to drivers and passengers.
Especially, the Collision Prevention Assist Plus (CPA Plus) will also be a standard feature on most of the products of Mercedes-Benz Vietnam from October 2015. CPA Plus is an anticipatory driving assistance system that combines a radar-supported distance warning feature, braking assistance and an autonomous partial braking. The system helps drivers prevent or mitigate entirely the result of a collision with the vehicle in front thanks to the automatic brake assist function.