The Vietnamese businesses are showcasing world-class designs of tiles, wood, decorative stone and electrical cable, as well as other construction products which have proved successful brand names in the domestic market.
According to the trade promotion centre VChoice, which brought the enterprises to Dubai, attending the trade fair will help promote local products at the largest building and construction fair in the world.
Dubai is a gateway to global markets. If the firms are successful in Dubai, they will have opportunities to penetrate international markets, said VChoice chairman Nguyen Lien Phuong.
VChoice is also helping domestic businesses seek investment co-operation in the fields of manufacturing, construction materials and interior decor products to supply the Middle East and Africa. They also hope to attract investment and cooperation for real estate projects in the country.
Phuong said the Middle East markets, particularly the Gulf Co-operation Council (GCC), have high demand for building materials with plans to spend billions of US dollars on infrastructure. He said after researching the market for two years, Vietnamese products will also be on display at the VChoice showroom in the Dubai World Trade Centre for a year, aiming to promote the national brand in the international market and attract more customers.