Nguyen Thi Mai Anh, deputy director of the Hanoi Investment, Trade and Tourism Center, said the biggest difficulty is the lack of strong businesses to access large distribution networks.
“Demand for entering to these systems is very big, but very few enterprises meet standards,” she said.
Many businesses have the mindset of "selling what they have" without realizing the requirements and standards of the distribution systems.
"But for Vietnam, if the promotion of competition in terms of cheap, and cheap labor, it will be not practical. Therefore, attention should be paid to ways to increase the value of Vietnamese goods," said Shionani Yuichiro, CEO of AEON Topvalue Vietnam.
Deputy Minister of Industry and Trade Do Thang Hai said "Whether Vietnamese goods can enter the world distribution chains it will depend very much on the quality and compliance with import market regulations of import markets".
According to the Ministry of Industry and Trade, the ratio of direct exports to distribution networks by key sectors of Vietnam such as wood, textiles, and footwear accounts for a very low proportion in both enterprises and turnover.
Since the beginning of 2000, Vietnam's distribution market has started to attract foreign investors, starting with those from European countries such as Germany (with Metro supermarket).
Previously, Vietnamese goods were exported to countries worldwide often through intermediaries or professional importers.