TV ad prices surge for Asian Cup quarter-final

Vietnam Television has announced a sharp price of VND800m (USD34,500) for a 30-second ad package during the Japan-Vietnam match in the Asian Cup quarter-final, an increase by VND200m compared to the Jordan-Vietnam match.

tv ad prices surge for asian cup quarter-final hinh 0
Vietnamese defender Nguyen Trong Hoang (No. 8), who provided an assist 
for striker Cong Phuong in Vietnam's match against Jordan on January 20 (Photo: AFP/VNA)

The prices for a 10, 15 and 20-second advertisements are VND400m (US$17,200), VND480m and VND600m respectively. The prices increased by VND100m, VND120m and VND150m compared to the same packages for the Vietnam-Jordan match.

These TV ad prices are the same for the France and Croatia match during the World Cup and is only lower than the VND950m (US$41,000) package for Malaysia-Vietnam match during the AFF Cup 2018.

The TV ad price placement during the commentary section during the match also increased by VND100m (US$4,300) to VND200m. A 10-second ad cost VND375m, VND450m for a 15-second ad, VND562.5m for a 20-second ad and VND750m for a 30-second ad.

TV ad prices for other matches in the Asian Cup only increased by VND5m (US$215) to VND10m. A 10, 15, 20, and 30-second ad cost VND30m, VND36m, VND45m and VND60m respectively.

If Vietnam go further, the TV ad prices will get even higher and reach record numbers.

Vietnam will play Japan on January 24 at Rashid Al Maktoum Stadium in Dubai.


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