King Coffee named as new sponsor of Vietnamese football

VOV.VN - Local brand King Coffee has become the main sponsor of Vietnamese football, including all of the national youth sides in addition to both the men’s and women’s national teams.

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TNI Corporation, which owns King Coffee, is going to be sponsoring Vietnamese football for three consecutive years from 2020 to 2023.

The new sponsorship deal is set to run for three consecutive years and will last until 2023, although there has been no specific funding disclosed in the details of the agreement.

Making the announcement at its headquarters in Hanoi on May 25, the Vietnam Football Federation said the event will offer great encouragement to Vietnamese football as a whole after being hit hard by the financial implications of the novel coronavirus epidemic.

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Le Hoang Diep Thao, CEO of TNI Corporation, poses for a photo alongside Mai Duc Chung, head coach of the national women’s football team.

Le Hoang Diep Thao, CEO of TNI Corporation, the firm that owns King Coffee, stated that the company will now be supporting the activities of the Vietnamese men’s national football team, the national women’s football team, and the country’s Olympic team as they prepare for important tournaments as the ASEAN Football Federation Cup and the Southeast Asian Games over the course of the next three years.

The firm will also create the best conditions possible for both the senior and junior squads as they participate in high-quality friendlies against strong rivals from across the globe and take part in effective training courses abroad, with the ultimate aim of qualifying for the 2026 World Cup.

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Thao also joins Park Hang-seo, head coach of the Vietnamese men’s football team, for a photo.

Thao also shared her desire to see Vietnamese coffee conquer a greater number of international markets and reflect the international success enjoyed by Vietnamese football in recent years.

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A variety of male and female footballers come together for a photo.

VOV

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