Le Trong Van of HCM City, who was choosing gifts for his mother and wife at a supermarket in District 3, said: “In the past I would give my wife some money to buy gifts for my mother and herself. But this year I want to make a difference.
“I think my mother and wife will be surprised with my gifts.”
He said he would buy a skincare product for his mother and cloth for making ao dai (Vietnamese long dress) for his teacher wife.
Van is not the only man buying gifts for the women in their lives on the occasion.
And to take advantage of this, supermarkets and malls in HCM City are offering a wide range of gifts and services to satisfy all kinds of demands, and have launched promotions to attract customers.
Big C supermarket chain is offering discounts of up to 50% on more than 1,000 items from 200 famous brands and freebies under its Ton vinh ve dep Viet (honouring Vietnamese beauty) programme until March 20.
The programme focuses on skincare, make-up, body care, hair care and fashion products.
Big C has also launched dozens of varieties of gift boxes with nice designs and reasonable prices.
It is offering a 50% discount on the second item purchased of certain cosmetics.
Korean supermarket chain Lotte Mart is organising the Beauty Expo 2 at all its stores nation-wide until October 20, promising customers an enjoyable shopping experience and a chance to meet their idols.
It features several activities with the participation of prestigious brands like Unilever, P&G, L’Oreal, Kao, Unicharm, ROHTO, and Francia.
In addition, thousands of items are being sold at discounts, customers can enjoy free beauty treatments and various amusement activities, get the chance to win diamonds from a lucky draw programme and participate in competitions to win prizes.
Co.opmart supermarket is offering 25-50% discounts on women’s fashion products.
Cosmetics, gift boxes, kitchen utensils, food and other products are also being sold at big discounts.
Jewellery companies have introduced new collections and launched promotions.
PNJ has launched many new jewellery collections together with promotions and a lucky draw with total prizes worth over VND1 billion. The programme will run until October 22.
Its PNJ Silver has introduced a new collection, and until October 22, customers with bills worth VND700,000 and above will get a two-in-one canvas bag as a gift.
Many other supermarkets as well as cosmetics and fashion shops and spas are running a slew of promotions.
Besides cosmetics, jewellery and clothes, flowers are also popular as gifts.
Shops at the Ho Thi Ky Flower Market have increased supply to meet the higher demand. They have also hired more staff to pack and deliver flowers.
Dalat Hasfarm said its supply of cut flowers to the market has not increased much compared to last year, but the supply of long-lasting potted flowers with high duration is 20% higher, mainly of rose, kalanchoe and begonia.
At Thi Nghe Market on October 17, a bunch of 10 roses cost VND80,000 compared to VND50,000-60,000 a few days earlier.
Phuong, a flower shop owner at the market, told Vietnam News that the prices are expected to increase further on the holiday.