The rapidly growing demand for organic agricultural produce offers huge potential for businesses to invest in production and develop retail networks, experts said at a recent workshop in Ho Chi Minh City.
As the concept of ‘good food, good life’ becomes more commonplace in Vietnam, consumers are paying more attention to what they consume on a daily basis.
Demand for organic farm produce has increased significantly both in Vietnam and globally, and this offers good prospects for businesses investing in the field, a seminar heard in Ho Chi Minh City on May 12.
“If you begin tilling the land today and then sow seeds, you will be able to harvest vegetables and carry to the market in 40 days. But it took us three years to satisfy the international standard for organic vegetables,” said Pham Phuong Thao, director of Mua Trade & Service Company, which owns the Organica shop chain.