A recent study by Nielsen showed that up to 76% of Vietnamese consumers prefer locally made products.
The recent development of industrial areas, international standard schools, and hospitals in Vietnam has also raised the need for industrial catering, which creates a potential market for the distribution and production of industrial-grade kitchen equipment.
Talking to friends a better source of information on products and services than going online, Nielsen report finds.
Snacks are replacing traditional meals as busy modern life changes consumer behaviour, making the snack market lucrative globally including in Vietnam, experts said.
Vietnam could have Southeast Asian's third-largest e-commerce market by 2025.
VOV.VN - With a jump to 129 percentage points in Consumer Confidence Index, Vietnam once again hit the record high and surpassed Indonesia to rank 3rd in the world for having the most positive consumers during the first quarter of 2019, just after the Philippines and India.
Foreign-invested firms dominate rankings of best workplaces, but Vietnamese peers are more conspicuous in the top 20.
Forty-eight percent of Vietnamese consumers buy premium products online from local retailers, with cosmetics the top category, a report says.
Vietnam ranked fourth in the world in its Consumer Confidence Index (CCI) of 122 percentage points (pp) in the final quarter of last year, according to the Conference Board Global Consumer Confidence Survey conducted in collaboration with Nielsen, a global measurement company.
Vietnam had the world’s second highest score in the consumer confidence index in the third quarter of 2018, according to the latest data of the Conference Board Global Consumer Confidence Survey and Nielsen announced on December 18.
Thanks to optimism in jobs and personal finances, Vietnam has risen to the 2nd position in the consumer confidence benchmark globally with a nine-point increase in Q3/2018.
Firms' designs to break into the promising street food market by the difficulty to establish a name for themselves and deal with food safety issues.
Vietnam Web Summit 2018 has been held lately in Ho Chi Minh City by TopDev, supported by the Vietnam E-commerce Association (VECOM).
It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.
Up to 70% of Vietnamese consumers put their spare cash into savings, ranking second globally, according to the Global Consumer Confidence Survey recently issued by Nielsen and The Conference Board.
Vietnam was the fifth most optimistic country in the world in the second quarter of this year, a notch lower than in the previous quarter, experts said.
Products serving babies grew 12% in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.
Vietnam's e-commerce platforms keep rolling in losses and taking in massive amounts of capital in wait for the online retail market to take flight.
Mollis organic towels of Phong Phu Corporation have received “very good response” in the market after being launched last year, a sign that premium products are becoming more popular in Vietnam.
Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.