Smartphone ownership has continued to grow in both urban and rural areas in Vietnam, according to the 2017 Nielsen Vietnam Smartphone Insights report.
Vietnam ranks the fifth most optimistic country globally with an index score of 117 in the latest Consumer Confidence Index released by Nielsen, its highest score in the past five years and up five points from the last quarter of 2016.
Forecasts say Vietnam’s online tourism market’s value may reach US$9 billion in the next three years.
VOV.VN - Up to 80% of enterprises invest less than 5% of sales revenue in branding development, undermining the domestic and foreign market share for Vietnamese products.
With double-digit growth annually, Vietnam has a promising cosmetics industry for foreign firms seeking to expand overseas, experts have said.
The Vietnamese retail market, which is promising and lucrative, has its problems, as many retail giants have gained big success in other markets, but not in Vietnam.
About four out of five Vietnamese consumers are willing to spend more on food produced from materials labelled safe and environmentally friendly, according to a survey conducted by Nielsen Vietnam.
About 50 dollar millionaires in Vietnam earn billions of dong a month via Facebook, according to a Facebook representative. However, the taxation body said it cannot collect taxes from these sellers.
Vietnam was listed in the top 30 most lucrative emerging retail markets in the world for foreign investors in A.T. Kearney's Global Retail Development Index.
Vietnam’s consumer confidence index in the first quarter of this year rose by one point over the previous quarter to 109, according to Nielsen Vietnam.
Final consumption expenditure (percent of GDP) in Vietnam was estimated at 70% last year by the World Bank with household consumption accounting for 90 percent, making the country among Asia’s top 5 retail markets.
Premium packaging plays a crucial role during the run-up to the Tet (Lunar New Year) period, according to a Consumer Study report on Tet 2015 from market research firm Nielsen Vietnam.
Jobs recruiter Anphabe and market research firm Nielsen Vietnam have launched the Vietnam Best Places to Work 2015 survey with extended scale, deeper analysis and new areas of research.
Hanoi and Ho Chi Minh City are still the most important cities for milk powder sales, while smaller cities/towns and rural areas also play an equally important role, according to a survey released by Nielsen Vietnam on July 22.
Over 300 Nielsen Vietnam associates volunteered in the 4th annual Nielsen Global Impact Day which focused on hunger and nutrition matters of local communities in six cities - HCMC, Hanoi, Haiphong, Danang, Nha Trang and Can Tho recently.
Up to 58 percent of Vietnamese use the Internet with average time spent online at 16 hours per week, according to a recent survey by Nielsen Vietnam on Internet use.
The retail market is expected to pick up despite a recent fall in purchasing power.