Tags: nielsen vietnam

Vietnam consumer confidence at record high: Nielsen study

Vietnam consumer confidence at record high: Nielsen study

Vietnam ranks the fifth most optimistic country globally with an index score of 117 in the latest Consumer Confidence Index released by Nielsen, its highest score in the past five years and up five points from the last quarter of 2016.

Vietnamese firms urged to boost branding

Vietnamese firms urged to boost branding

VOV.VN - Up to 80% of enterprises invest less than 5% of sales revenue in branding development, undermining the domestic and foreign market share for Vietnamese products.

Vietnam seen among Asia’s top 5 retail markets

Vietnam seen among Asia’s top 5 retail markets

Final consumption expenditure (percent of GDP) in Vietnam was estimated at 70% last year by the World Bank with household consumption accounting for 90 percent, making the country among Asia’s top 5 retail markets.

Tet holiday boost for retailers

Tet holiday boost for retailers

Premium packaging plays a crucial role during the run-up to the Tet (Lunar New Year) period, according to a Consumer Study report on Tet 2015 from market research firm Nielsen Vietnam.

Survey to find best places to work

Survey to find best places to work

Jobs recruiter Anphabe and market research firm Nielsen Vietnam have launched the Vietnam Best Places to Work 2015 survey with extended scale, deeper analysis and new areas of research.

Rural areas buy up milk formula

Rural areas buy up milk formula

Hanoi and Ho Chi Minh City are still the most important cities for milk powder sales, while smaller cities/towns and rural areas also play an equally important role, according to a survey released by Nielsen Vietnam on July 22.

Nielsen Global Impact Day

Nielsen Global Impact Day

Over 300 Nielsen Vietnam associates volunteered in the 4th annual Nielsen Global Impact Day which focused on hunger and nutrition matters of local communities in six cities - HCMC, Hanoi, Haiphong, Danang, Nha Trang and Can Tho recently.

Local internet use surveyed

Up to 58 percent of Vietnamese use the Internet with average time spent online at 16 hours per week, according to a recent survey by Nielsen Vietnam on Internet use.