Tags: nielsen vietnam

Vietnamese consumers become the most avid savers globally

Vietnamese consumers become the most avid savers globally

Vietnam topped the world in terms of having the most avid savers with 72%, followed by Hong Kong (68%) and Singapore (65%), according to the Conference Board Global Consumer Confidence Survey released this week.

Vietnam’s Consumer Confidence Index hits record high

Vietnam’s Consumer Confidence Index hits record high

Vietnam had the world’s second highest score in the consumer confidence index in the third quarter of 2018, according to the latest data of the Conference Board Global Consumer Confidence Survey and Nielsen announced on December 18.

User experiences key to digital marketing

User experiences key to digital marketing

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.

Baby products take lead in FMCG sector growth

Baby products take lead in FMCG sector growth

Products serving babies grew 12% in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.

Vietnam’s banking sector goes digital

Vietnam’s banking sector goes digital

Digital banking will be the future of the Vietnamese banking system, especially amid the development of the fourth industrial revolution, according to experts.

FMCG sales slightly up in urban Vietnam

FMCG sales slightly up in urban Vietnam

The national sales of fast-moving consumer goods on traditional and modern trade channels in urban areas reached some US$14 billion in Q2, growing 0.7%, according to Nielsen Vietnam.

Vietnam’s Consumer Confidence Index at highest score: survey

Vietnam’s Consumer Confidence Index at highest score: survey

Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.

Social media – effective tool for tourism companies

Social media – effective tool for tourism companies

Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said.

Mobile payment the next big thing

Mobile payment the next big thing

State-of-the-art QR code payment methods and the mass adoption of smartphones are predicted to provide ample room for the development of mobile shopping in Vietnam.