Vietnam topped the world in terms of having the most avid savers with 72%, followed by Hong Kong (68%) and Singapore (65%), according to the Conference Board Global Consumer Confidence Survey released this week.
Amid the 15-day nationwide social distancing campaign, people in Vietnam are increasingly resorting to online shopping and home delivery.
The healthcare market is drawing investors from home and abroad thanks to high demand and sustained growth.
Vietnam’s retail market, one of the three most dynamic in Asia-Pacific, grows 12 percent annually, making it a new rich land for franchisers.
Forty-eight percent of Vietnamese consumers buy premium products online from local retailers, with cosmetics the top category, a report says.
E-wallets, food-delivery and online shopping apps are offering a range of Tet (Lunar New Year) Festival promotions to widen their customer base.
Vietnam had the world’s second highest score in the consumer confidence index in the third quarter of 2018, according to the latest data of the Conference Board Global Consumer Confidence Survey and Nielsen announced on December 18.
Firms' designs to break into the promising street food market by the difficulty to establish a name for themselves and deal with food safety issues.
Vietnam’s biggest dairy firm Vinamilk is eyeing foreign markets in the hopes of offsetting the declining growth in the local market.
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
Products serving babies grew 12% in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.
Digital banking will be the future of the Vietnamese banking system, especially amid the development of the fourth industrial revolution, according to experts.
The national sales of fast-moving consumer goods on traditional and modern trade channels in urban areas reached some US$14 billion in Q2, growing 0.7%, according to Nielsen Vietnam.
The retail confidence index (RCI) of traditional local retailers, such as grocery stores, slipped to 68 points in the first quarter of the year, down by one point year-on-year, according to Nielsen Vietnam.
Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.
The Vietnamese beauty industry presents significant opportunities for foreign companies wishing to tap into the growing demand for international beauty products.
Businesses should bring their new products to rural areas as the consumption in the rural market is equal to that of the urban market, Nielsen Vietnam said in its fast moving consumer goods (FMCG) report.
Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said.
State-of-the-art QR code payment methods and the mass adoption of smartphones are predicted to provide ample room for the development of mobile shopping in Vietnam.
Smartphone ownership has continued to grow in both urban and rural areas in Vietnam, according to the 2017 Nielsen Vietnam Smartphone Insights report.