Vietnam is considered an attractive market with massive potential for the development of super apps. However, looking back on the past year, super apps still face difficulties in acquiring market share, despite burning through tremendous amounts of capital.

Ride-hailing apps have been expanding their market share, attracting more customers and becoming more ambitious in the e-payment field.

Support from foreign investors is expected to help domestic e-payment firms create new things and make a difference in the competition with foreign players in the domestic e-payments market.

Fintech companies have grown both in quantity and quality in Vietnam in recent years.