A number of convenience stores advertising their brands as “made in Korea” or “made in Japan” have been fined for ambiguous information on the origin of their goods, making many Vietnamese consumers feel confused and nervous.
To further consolidate its position in Vietnam, MINISO, a Japanese designer brand, has opened 40 stores and expects to set up 50 more stores by the end of 2018, said the general manager of MINISO Vietnam.
Miniso, a Japanese lifestyle brand, has announced it is increasing the number of shops in Vietnam by 10 times through franchising, according to vtv.vn.
Convenience stores and mini supermarkets have been witnessing a growth rate of 200% in the last three years.
Household-use and cosmetics stores like Miniso and Ilahui earn hundreds of millions of dong a day from selling products to office workers and university students.
VOV.VN - Well-known for its minimalist designs, good quality and accessible prices, Miniso, the popular Japanese fashion lifestyle concept brand has launched three more outlets in Vietnam.
Miniso has been mentioned repeatedly in local newspapers. The retailer has announced its official presence in Vietnam through a franchise contract signed with Le Bao Minh Group.
Cheap homeware, bags and electrical goods will be available in 12 stores by the end of the year.
Miniso, a popular Japanese chain stores of affordable fashion and lifestyle products, is set open its first three outlets in Vietnam this August, local media reported on July 7.