The inherent incompatibility of uniform taste offered by franchise restaurants and regional differences in taste have contributed to the downfall of Pho 24 and the poor sales of Pho Ong Hung, which offer many lessons to learn from.
As fast food giants Lotteria and KFC report losses despite dominating the domestic market, their attractiveness to customers shows no signs of abating.
VOV.VN -A lucky Vietnamese boy by the name of Nguyen Le Thanh Son has won the opportunity of a lifetime, as he will get to escort a football star onto the pitch at the FIFA World Cup 2018 Final in Moscow on July 15.
Not only are Vietnamese restaurateur reaching out to foreign brands to import their business models, global franchisors now view Vietnam as a huge potential market to expand their network.
Foreign fast food chains in Vietnam are some of the most famous in the world, but many of them have had to leave or close some of their shops in the country.
Dozens of franchises are being established in Vietnam and more new brands are expected to enter the market in the near future, according to experts.
The heyday of fast food chains seems to be over in Vietnam. The number of fast food shops has been decreasing in an era when people are trying to ‘live slowly’.
Franchising has grown into a prevailing investment channel with strong adaptability and a bright growth prospect in Vietnam.
More foreign shops such as France-based Auchan and US-based 7-Eleven convenience stores will lead to competition for rental spaces, particularly in downtown Ho Chi Minh City, according to a new report.
(VOV) - As a consequence of Vietnam opening its markets in line with World Trade Organisation (WTO) commitments on January 1, 2009, the country has blossomed into a promising market for foreign franchisors.
(VOV) - McDonald’s, the world’s largest chain of hamburger fast food restaurants, plans to open its third restaurant in Phu Lam area, west of HCM City, following the successful operation of the other two in the city.