The firm, officially known as the Vietnam Meat Industries Limited Company (Vissan), announced on April 12 that its Vietgap fresh meat will be made available in 146 points of sale in wet markets in Ho Chi Minh City and 309 supermarkets in nearby cities and provinces.
Van Duc Muoi, Vissan General Director, said the total supply is estimated at nearly 70 tonnes per day.
Deputy Director of the municipal Department of Industry and Trade Nguyen Huynh Trang said the activity is in response to a drive on ensuring safe food, launched by the municipal authorities.
Vissan, founded in 1970, is among the country’s top manufacturers and exporters of fresh meat, poultry and processed food. It serves customers via its own showrooms, supermarkets, and convenience stores in Vietnam, as well as exporting its products internationally.
Following an initial public offering in March, the State still holds a 65 percent stake in Vissan as its major shareholder.
It posted a revenue of VND4.65 trillion (US$208 million) last year.