Luc Ngan lychee of the northern province of Bac Giang sold well in supermarkets in Paris and southern Toulouse city, as provided by Thanh Binh Jeune Import-Export company.
Talking to a Vietnam News Agency correspondent in France, General Director of Thanh Binh Jeune Ngo Minh Duong said the first batch of lychee, a 600 kilogramme shipment to France on June 4, sold out within three days and the second batch has also been popular.
He added that his company plans to import two additional batches of lychee this month to meet market demand, revealing that the company will also import longan berries from the northern province of Hung Yen to sell in France.
Duong also underlined the need to build a brand name for lychee and longan berries to generate prestige and improve the goods’ competitiveness.
Apart from overseas Vietnamese living in the country, Vietnamese lychee was also introduced to French consumers on the occasion of the Vietnam-France friendship festival held on June 6 in Montreuil city
Luc Ngan lychee brand name has received protection certification in Japan, the Republic of Korea and Cambodia and it is expected to be guaranteed in China during the second quarter of this year.
Bac Giang province has mapped out a specific plan to develop lychee in Luc Ngan district to ensure adequate supply for export to new markets, developing 150 hectares under GlobalGAP standards in 2016 and 250 hectares in 2020.
Meanwhile, high-quality Vietnamese lychee meets the standards of the Canadian market, according to a Canadian importer.
Rex Yu from Manley Sales Company, who imported the first batch of Vietnamese lychee on June 10, told Vietnamese News Agency correspondents that Vietnamese lychees meet quality requirements of the Canadian Food Investigation Agency (CFIA).
He expressed his hope that Vietnamese lychee would secure a share in the Canadian market as Vietnamese fresh dragon fruits and longan have, both of which are currently imported by his company.
The company plans to distribute Vietnamese lychee across the country, from British Columbia on the west coast to Quebec on the east coast, within a week.
The Vietnamese Embassy in Canada has conducted a number of promotion campaigns to support domestic agricultural products in the host market, said Commercial Counsellor Hoang Anh Dung.
It also facilitates access to local investors and legal information for domestic businesses to ensure product quality, thus enhancing their competitiveness in the Canadian market.
Lychees and longan berries are Vietnam’s key fruit exports, along with dragon fruit, bananas, mangos, star fruit, rambutan and grapefruit.
Vietnam's fruit and vegetable exports reached US$629 million in the first five months of this year, soaring 17.8% in turnover compared to the same period last year.
The country exported nearly 900,000 tonnes of fruit in the past five months, with dragon fruit taking the lead with 350,000 tonnes, followed by watermelons (250,000 tonnes), longans (110,000 tonnes) and bananas (30,000 tonnes)