Vietnam beer hits Israel supermarket shelves

VOV.VN - Saigon beer has been recommended to customers at the first Asia food fair in Tel Aviv, Israel by Israel’s leading sales and distribution company for global consumer brands, cosmetics and food, the Rakuto Diplomat International.

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The fair held in mid-November aims to promote food and drink from India, Thailand, Japan, the Republic of Korea, and Vietnam.

President and CEO of Diplomat, Roni Bornstein said he was impressed by the showcased Vietnamese products. The company decided to import Saigon beer into Israel because of its best quality and beautiful design.

Diplomat had spent two years persuading Israel management agencies to allow the import of Saigon beer. Currently all labels of Saigon beer are printed in Hebrew language according to Koser standards, said Mr Bornstein.

He revealed that the first batch of Saigon beer imported into the country had been sold out at the fair.

Vietnamese Ambassador to Israel Cao Hoang Quoc Hai said to help Saigon beer enter the market, the embassy was actively accelerating the completion of import procedures and product promotion.

The fair provided a good chance for Vietnam to advertise its beverage industry in Israel and help local businesses and customers access Vietnamese famous food and drink, said ambassador Hai.

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