It is part of a visit to learn from Japan’s experience in building a strategy to develop farm produce and agriculture-linked tourism trademarks, co-organised by the provincial People’s Committee and the Japan International Cooperation Agency (JICA).
Participating firms include Tan Tien 2 agriculture cooperative, Lam Dong Pharmaceuticals JSC, Phong Thuy farm produce company, Anh Dao agriculture service cooperative, the Da Lat GAP company, Rung Hoa Da Lat technology and Cau Dat FARM companies, according to permanent Vice Chairman of the provincial People’s Committee Nguyen Van Yen.
Yen said the local authorities are working with JICA to build a detailed programme in support of domestic exporters to Japan, adding that the locality is strong in atiso tea, coffee, strawberrys, flowers and silk which are all in demand in Japan.
JICA representative in Vietnam Sho Tomita said his agency is helping Vietnamese agriculture firms improve output and product quality and commented that Vietnam’s exports will thrive thanks to the Trans-Pacific Partnership deal.
Following the exhibition, the Vietnamese delegation is due to meet Japanese firms such as Asahi Food and Kochi to learn about their brand marketing experience, and also leaders of Japanese prefectures and the Japanese Ministry of Agriculture, Forestry and Fisheries.