Stiff competition among the restaurants has resulted in their closure or changed trade methods, reported JETRO.
More than 50% of restaurant owners in HCM City are Japanese while the figure in the EU is just 20%.
Japan restaurants targeting Vietnamese customers often maintain a high growth rate while smaller ones serving Japanese customers is showing a downtrend.
Japan’s traditional dishes like sushi, sashimi and miso soup are served at Vietnamese restaurants.
According to JETRO statistics in 2014, Vietnam ranked 7th among importers of Japanese agricultural products and food.