Japan restaurants facing tough competition in Vietnam

(VOV) - As many as 770 Japan restaurants are operating in Vietnam, including more than 400 in HCM City, creating fiercer completion in the highly lucrative market, according to the Japan External Trade Organization (JETRO).

Stiff competition among the restaurants has resulted in their closure or changed trade methods, reported JETRO.

More than 50% of restaurant owners in HCM City are Japanese while the figure in the EU is just 20%.

japan restaurants facing tough competition in vietnam hinh 0

Japan restaurants targeting Vietnamese customers often maintain a high growth rate while smaller ones serving Japanese customers is showing a downtrend.

Japan’s traditional dishes like sushi, sashimi and miso soup are served at Vietnamese restaurants.

According to JETRO statistics in 2014, Vietnam ranked 7th among importers of Japanese agricultural products and food.