The event was co-organised by Global Mobile Marketing and the Goldsun Focus Media Company.
Under the banner of a “Smarter Tomorrow”, MMA 2012 focused on several major themes such as the potential of mobile marketing and the application of mobile marketing in business activities.
Rohit Dadwal, Managing Director of MMA Asia Pacific Limited, said that the event has offered an opportunity for attendees to update their knowledge in the field of mobile marketing and discuss important related issues.
At the forum, leading experts from the US, Japan, Singapore, France, India, China, the Philippines,Vietnam and elsewhere shared their knowledge of the latest in market research trends on mobile platforms. According to experts, the number of people using smartphones has been increasing exponentially and the establishment of companies providing mobile marketing solutions in newly-emerging markets in the region, such as China, India and Singapore, has helped businesses approach consumers more effectively.
Vietnam is a potential market of mobile phones in the South East Asian region, with more than 127 million subscribers, including 16 million users of 3G data services.
Currently, up to 60 percent of subscribers use their mobile device to access the Internet and the figure is increasing rapidly.