There are 100 exhibitors, including start-up businesses, craft village cooperatives, and youth start-up clubs from many provinces and cities, including from the northern mountains, and businesses with Vietnamese High Quality Goods certification.
The fair focuses on safe vegetables and fruits with all having clear origins and meeting quality and hygiene and food safety standards.
Also on display are garment, dairy, footwear and frozen seafood products.
Start-ups from mountainous provinces have brought many speciality farm products like Cao Phong orange, daisy tea, Ham Yen orange, Tay ethnic minority sticky rice and sausage, bath soaps, artichoke jelly, essential oil, Dao ethnic milk bath.
Businesses from An Giang, Ben Tre, Dong Thap, Vinh Long, Lam Dong, NinhThuan and other provinces have local specialities like soft-dried dragon fruit and mango.
Visitors can join hands with Ben Tre province artisans to make sticky rice cakes packed in coconut leaves, cylindrical sticky rice cakes and small pyramidal glutinous rice cakes, and meet celebrities including actors and singers who are ambassadors of Vietnamese goods.
The event also features daily programmes like creating fruit trays, carving fruits and vegetables based on the theme of spring, music shows, lucky draws, and attractive promotions.
Organised by the Business Association of High Quality Vietnamese Goods and Business Studies and Assistance Centre (BSA), the event, which will go on until February 13, seeks to help farmers, start-ups, co-operatives and businesses using green, clean and safe technologies and producing local specialities introduce their products to HCM City customers.
At the opening ceremony, the organisers gave gifts to 30 poor families in District 11 and 30 outstanding coaches and athletes at the stadium.
The event is a Tet edition of the Green and Nice Market that has been organised by the BSA for nearly two years at 135A and 163 Pasteur in District 3 on Saturdays and Sundays.