According to the Ho Chi Minh City Department of Industry and Trade, the city is expected to consume around 18,000 tonnes of confectionary, 10 -20% higher than the previous year.
Leading confectioner Kinh Do company will launch three major products for Tet: special gift, traditional gift, and gift hamper.
For its popular products like cookie can, the company has invested in high-quality materials and packaging to take on imported products.
It also plans a slew of communications and marketing programmes like sending mobile shops to other provinces and organising folk games in malls in Ho Chi Minh City and Hanoi.
Bibica Corporation will produce around 1,600 tonnes of confectionary, almost three times last year's volume, with the prices of 30% of them remaining unchanged from the pre-Tet period and those of the rest increasing by 5-10%.
There will be 20 products made especially for Tet, including soft, fruity and gold-shaped candies.
Its two major biscuit brands, Goody and Lac Viet, are popular in the premium segment with their superb packaging, outstanding quality and prices that are 20-30% lower than imports.
At the lower end, other local manufacturers like Hai Ha, Hai Chau, Bao Hien Rong Vang, and Minh Ngoc in the north and Quang Ngai in the central region are expecting a 5-10% increase in sales.
At wholesale markets in Ho Chi Minh City like Binh Tay and An Dong, most confectionary products are local, and Chinese products are not popular like in the past.
It appears local confectionary makers will account for 80% of the products bought during Tet.