It also aims to bring annual e-commerce sales to an average of US$350 per person .
In order to boost online consumers’ and businesses’ confidence, VECITA is improving legal frameworks for e-payments and logistics services, as well as developing corresponding application solutions, said Tran Huu Linh, head of VECITA.
Linh said current legal frameworks and infrastructure do not meet rising demand for e-commerce growth, adding that the revenue from the field is estimated to reach US$4 billion in 2015.
Currently, the Ministry of Industry and Trade is collecting suggestions for a draft plan for e-commerce development by 2020. It aims to get approximately 60 % of businesses onto the internet, regularly updating information to introduce and sell products, with 80 % of businesses taking orders online.
Additionally, all supermarkets and commercial centres will install point-of-sale ( POS ) devices allowing consumers using cards instead of cash.
The draft plan also encourages enterprises and individuals to start e-commerce businesses and form online transaction centres.
Nguyen Thanh Hung, general secretary of the Vietnam E-commerce Association (Vecom), stressed that e-commerce transactions will see more advantages once the Trans-Pacific Partnership (TPP) agreement is approved.
He added that businesses should work on improving their technology and approach to online marketing, and select prestigious e-commerce websites to ensure quality.