Consumer spending in Vietnam’s fast-moving consumer goods (FMCG) sector hit double-digit growth in the first quarter of 2020, which is attributable to the abnormal spike over the first eight weeks of the novel coronavirus pandemic in the country.
The COVID-19 outbreak has hit fast-moving consumer goods (FMCG) businesses but not all categories and retailers will suffer negative impacts, according to global data and consulting company Kantar Worldpanel.
Amid the current coronavirus epidemic, the fast-moving consumer goods and e-commerce sectors have experienced a tumultuous period.
Snacks are replacing traditional meals as busy modern life changes consumer behaviour, making the snack market lucrative globally including in Vietnam, experts said.
Direct-to-consumer sales, particularly subscriptions, could be the next phase of online shopping in Vietnam as the model sees a wave of investment from major companies worldwide.
As the world goes digital at a mind-boggling pace, more and more everyday habits are being performed hand-held, all at the touch of a button through smart phones.
Kantar Worldpanel, the leading expert in consumer behaviour, organised a launch event for out-of-home (OOH) panel in Ho Chi Minh City on December 12.
Dairy giant Vinamilk’s products have hit supermarket shelves in 43 countries and territories across five continents.
From the many cooking oils on a shelf at Co.opmart Đinh Tiên Hoàng supermarket, Nguyen Thanh Truc of District 1 has picked a 2l bottle of Co.opmart soya cooking oil.
The modern retail model is one of the best ways to approach the Vietnamese consumer goods market, with its young population, rising income, and shifting consumption habits, from traditional stores to shopping malls.
Malaysian investors are keen on Vietnam’s fast-moving consumer goods segment, which enjoys significant growth in both online and offline retail.
The Vietnamese street food market, with estimated value of VND47 trillion, is now attracting big food supply chains and retailers.
The Vietnam Dairy Products Company (Vinamilk) tops the list of 10 Vietnam’s food and beverage firms with best reputation in 2017, according to the Vietnam Report.
Rural areas, where 70% of the population lives and where the average income per capita has been increasing rapidly, is a market with great potential.
Young consumers with the habit of using smartphones are expected to be a new source of business growth.
VOV.VN - In Vietnam, e-commerce has posted weak annual growth in the fast-moving consumer goods market over the past five years, said Kantar Worldpanel in a recently released report on the Asian market.
Nhip Cau Dau Tu (The Business Review) magazine has named Vietnam Dairy Products (Vinamilk) among the top 50 listed Vietnamese companies with best performance in 2016.
The Vietnamese beauty market saw stable growth last year, with a year-on-year increase of 4%, and is expected to thrive in the years to come.
Groceries still comprise 80% of Vietnam’s fast moving consumer goods (FMCG) sales, which shows they remain the most popular and powerful retail channel in Vietnam.