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More effort needed to boost national brand value

More effort needed to boost national brand value

Greater effort is needed to boost Vietnam’s national brand value so as to earn higher export value, attendees heard at a forum held in Hanoi on April 17 by the Ministry of Industry and Trade within the framework of the National Brand Week Programme.

Shoppers have quality taste

Shoppers have quality taste

With increasing incomes, consumers are paying greater attention to products of high quality and health foods, and producers and distributors need to focus on such products, a forum on Vietnamese high quality foods and agricultural products heard in Ho Chi Minh City on December 20.

Vietnam’s e-commerce growing rapidly

Vietnam’s e-commerce growing rapidly

Vietnam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.

FMCG market contracts in rural areas

FMCG market contracts in rural areas

The first quarter saw the fast-moving consumer goods (FMCG) market contracting in rural areas for the first time in three years but posting stable growth in cities, showed a report of market research firm Kantar Worldpanel Vietnam.

Vietnamese people drink beer in greater volume

Vietnamese people drink beer in greater volume

(VOV) - Vietnam is listed among top five Asia beer-drinking countries and its people drink most beer in Southeast Asia, according to a recent survey of Kantar Worldpanel Vietnam.