Greater effort is needed to boost Vietnam’s national brand value so as to earn higher export value, attendees heard at a forum held in Hanoi on April 17 by the Ministry of Industry and Trade within the framework of the National Brand Week Programme.
With increasing incomes, consumers are paying greater attention to products of high quality and health foods, and producers and distributors need to focus on such products, a forum on Vietnamese high quality foods and agricultural products heard in Ho Chi Minh City on December 20.
Vietnam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.
With the rapid evolution of technology and the internet, consumers are changing their attitudes and behaviours.
The first quarter saw the fast-moving consumer goods (FMCG) market contracting in rural areas for the first time in three years but posting stable growth in cities, showed a report of market research firm Kantar Worldpanel Vietnam.
(VOV) - Vietnam is listed among top five Asia beer-drinking countries and its people drink most beer in Southeast Asia, according to a recent survey of Kantar Worldpanel Vietnam.