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Vietnam looks to promote franchise market

Vietnam looks to promote franchise market

The Ministry of Industry and Trade (MoIT) has licensed 17 foreign enterprises specialising in franchises to operate in Vietnam so far this year, according to statistics from the ministry.

Fast food chains incurring losses

Fast food chains incurring losses

Foreign fast food chains have been in Vietnam for more than 10 years and have annual revenue of trillions of dong. But many of them continuously take losses.

Locals ignore fast food losses

Locals ignore fast food losses

As fast food giants Lotteria and KFC report losses despite dominating the domestic market, their attractiveness to customers shows no signs of abating.

206 foreign brands franchised in Vietnam

206 foreign brands franchised in Vietnam

The Ministry of Industry and Trade has granted 206 franchise licences for foreign brands in Vietnam since 2007, reports from the ministry showed.

Foreign fast food chains show underwhelming performance

Foreign fast food chains show underwhelming performance

Most foreign fast food chains in Vietnam have failed to realise their initial expansion plans made upon entering the market. Recently, some have suggested that international brands have failed to defeat local Vietnamese food stalls.

Is the franchise boom over?

Is the franchise boom over?

Many investors who once intended to start up business with franchise contracts have given up because of the high investment rate.

ASEAN consumers’ love for fast food wanes

ASEAN consumers’ love for fast food wanes

Consumers in the Association of Southeast Asian Nations (ASEAN) are tightening their belts during a sluggish economic time by cutting their spending on fast food.