Emart officially joins Vietnamese retail market

After five years of surveying and researching Vietnam market, Emart - the leading Korean retailer under Shinsegae group will officially launch the Emart hypermarket for the first time in Vietnam on December 28.

The grand opening of the new hypermarket in Ho Chi Minh City takes place on the occasion of 23rd anniversary of Vietnam and Korea diplomatic relation.

Emart Go Vap hypermarket is situated on an area of over three hectares with the investment capital up to $60 million. Set to construction at early 2015 and operation at the end of this year, Emart Go Vap is expected to meet the shopping demand and create a modern consumer habit for Vietnamese with high quality products and reasonable prices.

emart officially joins vietnamese retail market hinh 0

Emart Go Vap campus is divided into two main areas which are the hypermarket area of 6,000 square metres serving diverse items from daily necessities, fresh products to household goods, electronic goods and fashion; and shopping mall including restaurants, amusement and education centres. Modern shopping space, gaining a head start for consumer taste, putting an unceasing effort in perfection and upgrading of services are the unique selling points for Emart Go Vap to win Vietnamese consumers’ heart.

"The development of Emart will accompany with the development of Vietnam. Therefore, 95 per cent of Emart goods is Vietnamese origin,” Choi Kwang Ho, general director of Emart Vietnam said. “By offering high quality products and best prices as well as services suitable for Vietnamese customers’ shopping characteristics, Emart commits the highest priority to responsibility and efforts to become a popular shopping center for local customers.”

Participating in the Emart Grand Opening Day, customers will enjoy browsing and shopping with many promotional programs up to 50 per cent discount and thousands of gifts and prizes such as Emart helmets, Emart reusable bags, SH 150i motorbike and Samsung TV.  

Also, customers can take part in various interesting activities such as taking photos with snow, lucky draw, dart and face painting. Especially, customers coming to Emart Go Vap shall enjoy unique special menu originated from the homeland of Kim Chi such as traditional Kimpap and various Asian popular dishes.

With hundreds of offers and unique entertainment activities, Emart Go Vap promises to bring an exciting shopping atmosphere to customers, especially at this time when Tet Holiday is coming.

Since the opening of Korea’s first discount store in 1993, Emart has been achieving a remarkable growth for 20 years. At present, Emart is Korea’s leading hypermarket chain with more than 160 stores in Korea and other countries. It is the largest and oldest discount store chain in Korea with the total sales volume exceeding US$13.2 billion up to 2014.

By acts of opening series of new stores and acquisition of Walmart Korea in 2006, Emart has affirmed its leadership for discount store and has expanded its business to the world.