Similar to other Southeast Asian countries, Vietnamese children are at a large risk of malnourishment due to the abundance of instant noodles in their diet.
Korean instant noodle firms Nongshim and Ottogi are increasing their Vietnam investments with an eye on Southeast Asia as a whole.
Miliket instant noodles held a 90% market share in the 90's, but that figure has sunk to 2-4% due to cut-throat competition from other brands.
(VOV) - Vietnam is the fourth largest consumer of instant noodles in the world, purchasing 5.1 billion packets in 2012 after consuming only 4.3 billion in 2009, reports the World Instant Noodles Association (WINA).
(VOV) - Pham Nhat Vuong has become the first Vietnamese billionaire to enter the list of world’s richest individuals, with total assets of US$1.5 billion as estimated in March 2013.