Competition is fierce among the top five coffee shop chains in Vietnam, but Highlands Coffee tops the revenue spot.
Vietnamese consumption of coffee increased from 0.43 kilograms per head per annum to 1.38 kilograms in the 2005-2015 period, a report had found.
Though the Vietnamese café market has always been bustling, more and more coffee chains are continuing to join the market.
After securing a strong footprint in Vietnam’s southern metropolis of Ho Chi Minh City, fast-food giant McDonald’s is looking to consolidate its presence by moving its business to Hanoi. The long-awaited move will take place amidst the on-going expansion of international fast-food brands.
While gaining success in other markets, many foreign coffee brands have had to leave the Vietnamese market.
Competition is brewing among local and international coffee players.
High rents and expensive imported materials have driven local and foreign cafés into a costly coffee tug-of-war to win Vietnamese customers.
The battle among the big players in the coffee market has not gone the way people have predicted. All of them have been winners.