Up to 61% of consumers now make payments on their mobiles, compared to just 37% in 2018.
In the fierce competition in the online food ordering market, worth $33 million as estimated by Euromonitor, players need to have good technology but also many delivery people to win.
Analysts believe that food is now the most cutthroat segment in O2O (online to offline) business with big players such as GrabFood, Now and Lala.
Viber has been taking care of loyal customers, while LINE has set up an office and plans a return to Vietnam.
Vietnam’s e-commerce websites are still receiving heavy investment to develop despite big losses, but when will these projects stop losing?
After a quiet period, the online food market has become more active with the appearance of many new service providers.
As the online market has grown, firms are increasingly becoming savvier about the newest trends emerging from the digital transformation.
Zalora, a leading online fashion retailer in Vietnam, will launch its Online Fever 2016 program from December 12 to 16, with 50 brands offering attractive deals.