Grab launched a shared kitchen in Vietnam on Tuesday to cater to the growing demand for food delivery.
SEA and Grab from Singapore, Woowa Brothers from the Republic of Korea and Go-Jek from Indonesia are fighting for market share.
The Republic of Korea (RoK)'s food delivery service Baemin has entered Vietnam, acquiring local firm Vietnammm.
GrabFood, Go-Food and Now are in a battle in the food delivery market. The food delivery market has been remapped since the beginning of 2019. While newcomers have been thriving, some veteran players seem have seen unsatisfactory business performance.
Analysts believe that food is now the most cutthroat segment in O2O (online to offline) business with big players such as GrabFood, Now and Lala.
Indonesian ride-hailing app Go-Jek will spend US$500 million to expand its operation to Thailand, Vietnam, Singapore and the Philippines in the next few months, it said on May 24.