Malaysian investors are keen on Vietnam’s fast-moving consumer goods segment, which enjoys significant growth in both online and offline retail.
Vietnam’s fast-moving consumer goods segment is gaining new momentum thanks to the expansion of modern retail and e-commerce.
Urbanisation brings rural consumers, accounting for 68% of the country’s 90 million people, closer to their counterparts living in towns and big cities and to a diversified media world, according to Nielsen’s recent Rural Mythbuster study.
Brands are trying to fully exploit their advantage to compete with rivals, but most of them are developing a model that is a hybrid between a convenience store and fast food shop.
The Vietnamese retail industry is on the cusp of great change, experts say.
Beverages accounted for the largest proportion of all fast-moving consumer goods (FMCG) sales in the first quarter of this year, at roughly 45%, according to the Quarterly Market Pulse report released by Nielsen Vietnam.
To a certain extent the advantages held by Vietnam vary according to sector, but some of the main advantages perceived by foreign investors include the fact that the country is considered to have a stable political system while there are uncertainties in neighbors such as Thailand and Malaysia.
Vietnamese consumer firms will continue to be in the spotlight of foreign investors in 2017 given their robust growth potential.
Multinational company Kimberly-Clark is bringing innovation to everyday personal care products.
VOV.VN -The growth rate of the fast-moving consumer goods (FMCG) segment of the Vietnam economy is slowing down, with a few areas showing strong prospects for potential growth.
VOV.VN - The foreign sector continues to scoop up more of the market for consumer goods like ice cream, food, drinks, clothing, footwear, toiletries and household supplies, according to the Ministry of Industry and Trade (MOIT).
According to the Ministry of Industry and Trade, Vietnamese firms would benefit greatly from expanding distribution systems for fast-moving consumer goods (FMCG) in rural markets.
Measures and strategies to increase the sales abroad and in the domestic market were the focus of a seminar held by the Business Studies and Assistance (BSA) centre and the Business Association of High Quality Vietnamese Products in Ho Chi Minh City on July 29.
The phrase ‘Thai wave’ has been used recently as a series of Thai billionaires have announced the acquisition of retail chains in Vietnam.
This year, the Vietnam Dairy Products Joint Stock Company (Vinamilk) has been rated the leading brand in Vietnam by Kantar World Panel.
Vinamilk, Sabeco, and Masan Consumer, all operating in the Fast Moving Consumer Goods (FMCG) sector, have spent thousands of billions of dong each year on advertising programmes to increase their market shares in stiff competition, according to newswire Cafef.vn.
In the last quarter of 2015, the Fast Moving Consumer Goods (FMCG) growth in the six key cities of Vietnam rallied, with an increase of 5.7%, compared to 4.5% in the previous quarter.
Dairy company FrieslandCampina Vietnam has been rated one of 20 Best Places to Work in 2015 in a poll done by executive search company Anphabe and global market survey giant Nielsen.
VOV.VN - In recent years, fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) have grown rapidly in both rural and urban areas of Vietnam.
The highest monthly salary for mid-level and senior managers in Vietnam was VND225 million (US$10,000), up by 11% in 2015 in comparison with the previous year, according to a report by Navigos Search, a Vietnamese recruitment agency.