Vietnam was the fifth most optimistic country in the world in the second quarter of this year, a notch lower than in the previous quarter, experts said.
Products serving babies grew 12% in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.
The national sales of fast-moving consumer goods on traditional and modern trade channels in urban areas reached some US$14 billion in Q2, growing 0.7%, according to Nielsen Vietnam.
The retail confidence index (RCI) of traditional local retailers, such as grocery stores, slipped to 68 points in the first quarter of the year, down by one point year-on-year, according to Nielsen Vietnam.
Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.
Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.
With 9 points higher than in the last quarter of 2017 on the back of increased positivity about local job prospects and the state of personal finances, the Vietnam consumer confidence index in the first quarter of 2018 was at its highest in a decade, which made the Southeast Asian nation the fourth most optimistic country in the world.
Maximising the shopping experience with the help of digital in-store solutions is key for future success in the consumer goods sector, delegates said at a seminar held in HCM City on June 27.
Hao Hao instant noodle has come first in Vietnam’s Top 10 most chosen fast moving consumer goods (FMCG) brands by sector 2018 for the category of food in the Brand Footprint 2018 ranking by Kantar Worldpanel, a global expert in shoppers’ behaviour.
The FMCG sector in Vietnam is predicted to continue to have a growth rate of 20% per annum until 2025.
Besides quality of products, distribution networks determine who will win the competition in the FMCG (fast-moving consumer goods) market.
Businesses should bring their new products to rural areas as the consumption in the rural market is equal to that of the urban market, Nielsen Vietnam said in its fast moving consumer goods (FMCG) report.
Vietnamese consumers have great demand for snacks and beer, according to a newly-released report by the global marketing research firm Nielsen.
Vietnamese companies leading the fast-moving consumer goods (FMCG) market could be acquisition targets for foreign firms in the near future.
VOV.VN - Despite facing wide fluctuations, the fast-moving consumer goods (FMCG) market in rural areas achieved a growth rate of 6.1% last year compared to the 4% level recorded in urban areas.
Many firms in Vietnam, both local and domestic, will face tax audits this year.
The increasing demand for consumer goods and evolving distribution systems enable the fast moving consumer goods (FMCG) to become the fastest-growing segment in Vietnam.
The modern retail model is one of the best ways to approach the Vietnamese consumer goods market, with its young population, rising income, and shifting consumption habits, from traditional stores to shopping malls.
There are only two months left before Tet. This is the peak season for fast-moving consumer goods (FMCG) segment, including biscuits and cakes.
Vietnam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.