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Vietnam is world’s fourth most optimistic country in Q1

Vietnam is world’s fourth most optimistic country in Q1

With 9 points higher than in the last quarter of 2017 on the back of increased positivity about local job prospects and the state of personal finances, the Vietnam consumer confidence index in the first quarter of 2018 was at its highest in a decade, which made the Southeast Asian nation the fourth most optimistic country in the world.

New ideas crucial for retail success

New ideas crucial for retail success

Maximising the shopping experience with the help of digital in-store solutions is key for future success in the consumer goods sector, delegates said at a seminar held in HCM City on June 27.

Hao Hao instant noodle rated as top fast moving consumer goods

Hao Hao instant noodle rated as top fast moving consumer goods

Hao Hao instant noodle has come first in Vietnam’s Top 10 most chosen fast moving consumer goods (FMCG) brands by sector 2018 for the category of food in the Brand Footprint 2018 ranking by Kantar Worldpanel, a global expert in shoppers’ behaviour.

FMCG companies eyed by foreign firms

FMCG companies eyed by foreign firms

Vietnamese companies leading the fast-moving consumer goods (FMCG) market could be acquisition targets for foreign firms in the near future.

Rural areas boast rapid growth in FMCG

Rural areas boast rapid growth in FMCG

VOV.VN - Despite facing wide fluctuations, the fast-moving consumer goods (FMCG) market in rural areas achieved a growth rate of 6.1% last year compared to the 4% level recorded in urban areas.

Vietnam’s e-commerce growing rapidly

Vietnam’s e-commerce growing rapidly

Vietnam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.

Local FMCG draws Malaysian interest

Local FMCG draws Malaysian interest

Malaysian investors are keen on Vietnam’s fast-moving consumer goods segment, which enjoys significant growth in both online and offline retail.

Rural areas emerge as lucrative new market: Nielsen study

Rural areas emerge as lucrative new market: Nielsen study

Urbanisation brings rural consumers, accounting for 68% of the country’s 90 million people, closer to their counterparts living in towns and big cities and to a diversified media world, according to Nielsen’s recent Rural Mythbuster study.

Beverages greatest contributor to FMCG growth

Beverages greatest contributor to FMCG growth

Beverages accounted for the largest proportion of all fast-moving consumer goods (FMCG) sales in the first quarter of this year, at roughly 45%, according to the Quarterly Market Pulse report released by Nielsen Vietnam.