The outcomes of the online survey, conducted in January 2021 by AJC in coordination with the Marketing Voice company, were announce at a webinar on July 13. The survey looked into travel sentiment on ASEAN member states among Japanese in their 20s–60s, with 10,000 participants.
According to the survey, Japanese visitors are most satisfied with cuisine, scenery and atmosphere, and places of interest/historical sites when visiting Vietnam.
Regarding deciding factor in choosing Vietnam as a destination, 20.3% of respondents answered “Recommended by family/friends/acquaintances” and “The trip was low cost,” followed by “Online blogs and review sites” (18.1%).
As for their impression of Vietnam, the highest percentage of respondents answered “Delicious food” (28.4%) followed by “Rich in history and culture” (26.2%).